Affide
Making pawnbroking aspirational.
Affide
Services Analisi strategica del cliente e del mercato Branding Consulenza strategica Creative development Gestione e organizzazione shooting di campagna Ricerche di mercato Sviluppo piano di comunicazione ChannelsPress offline e online, website, POS/BTL, Eventi
To be known and recognised as the biggest company active in the credit estimate sector in Italy in order to consolidate and increase its volume of business. To go beyond the restrictive approach of the past, linked to the state of need and necessity, to create a new brand characterised by emotional outreach, based on the strong and positive dimension of desires and passions.
Revealing a human face, communicating the transition to multiservice, approaching and publicising a world that it accessible and reliable, while it may seem exactly the opposite.
The solution
Making pawnbroking aspirational! A new brand strategy that transforms a functional approach linked to need and necessity into a new, emotional world, based on the strong and positive dimension of desires and passions.
A conversion strategy for a wider and more heterogeneous target.
