Milano, I love you!
Scalo Milano Outlet & moreServices Community Management Social Media Management Social Media Strategy Channels
social media channels, website, DEM
Reshaping social communication by making it fresher, more up-to-date and, above all, capable of conveying not only a geographical but also an “emotional” proximity to the great city of Milan.
An ongoing activity aimed at transforming Scalo Milano into a point of reference for the Milanese catchment area, coveted, courted and contended by every operator in the sector, transforming every commercial goal into a real battle.
To convey the authentic closeness and deep relationship that exists between Scalo Milano and the city.
A project that begins in the digital world, with a solid social strategy, understood as organic and paid activity, and progresses to the production of significant original content, and a test&learn approach, aimed at constant optimisation of results, but which also contaminates the off-line sector.
A gem? With the same investment, the Facebook community grew 150% faster with engagement growing by 208%.