Arcus Real Estate

Can luxury be accessible?


Arcus Real Estate

Services Branding Campaign shoot organisation and management Communication plan and tactical campaign development Creative development Strategic consultancy Channels

Press offline and online, OOH, website, POS/BTL, Events

The challenge

One challenge, two cities, almost two different worlds. How is it possible to create a single campaign for two extremely distinct fashion offers: the first in elegant Turin, the second in the heart of Sicily, destination of national and international tourism?

To reconcile extremely different realities, awareness levels and moments of life in two distant commercial locations via a flexible campaign based on a clear and strong idea that promotes luxury in full Italian style, but that is finally accessible.

The solution

We designed a creative campaign that brings the idea of outlet prices closer to the world of luxury made in Italy, a concept dear to the Percassi brand.

We did it by reconciling two souls in a single message!