Arcus Real Estate
Can luxury be accessible?
Arcus Real EstateServices Branding Campaign shoot organisation and management Communication plan and tactical campaign development Creative development Strategic consultancy Channels
Press offline and online, OOH, website, POS/BTL, Events
One challenge, two cities, almost two different worlds. How is it possible to create a single campaign for two extremely distinct fashion offers: the first in elegant Turin, the second in the heart of Sicily, destination of national and international tourism?
To reconcile extremely different realities, awareness levels and moments of life in two distant commercial locations via a flexible campaign based on a clear and strong idea that promotes luxury in full Italian style, but that is finally accessible.
We designed a creative campaign that brings the idea of outlet prices closer to the world of luxury made in Italy, a concept dear to the Percassi brand.
We did it by reconciling two souls in a single message!