Grandi Stazioni Retail

Increasing the appeal of “City Living Retail”.

Customer

Services Community Management Social Media Management Social Media Strategy Channels

Social media channels, Website, DEM

The challenge

Three towns, three stations, three food halls. One challenge: to design a single campaign that works for different audiences, at different times of day. The need to build a campaign capable of involving different audiences (in terms of location and time of day) and working both off and online, both statically and in motion. A campaign that achieves two parallel and complementary goals: to change the perception of stations and food halls, and to activate drive-to-store dynamics.

The solution

And we succeeded! We created a multi-subject, two-way, extremely flexible campaign, capable of conveying different messages. A careful study of the touch points (station plans in hand!) allowed us to use each medium in the most effective way, entrusting each with the most suitable message (station brand, food sign, direction or specific promo…)

A mouth-watering campaign!