Grandi Stazioni Retail
Increasing the appeal of “City Living Retail”.
Grandi Stazioni RetailServices Community Management Social Media Management Social Media Strategy Channels
Social media channels, Website, DEM
Three towns, three stations, three food halls. One challenge: to design a single campaign that works for different audiences, at different times of day. The need to build a campaign capable of involving different audiences (in terms of location and time of day) and working both off and online, both statically and in motion. A campaign that achieves two parallel and complementary goals: to change the perception of stations and food halls, and to activate drive-to-store dynamics.
And we succeeded! We created a multi-subject, two-way, extremely flexible campaign, capable of conveying different messages. A careful study of the touch points (station plans in hand!) allowed us to use each medium in the most effective way, entrusting each with the most suitable message (station brand, food sign, direction or specific promo…)
A mouth-watering campaign!