Grandi Stazioni Retail
Not a regular ledwall.
Not a regular campaign.
Grandi Stazioni retail
Services Campaign Creation & Execution Media Analysis Strategic Planning ChannelsSocial media channels, Website, DEM
Create a campaign that enhances the characteristics of the Mosaico, a unique and evocative installation consisting of 18 maxi screens in the majestic Milano Centrale.
Highlight a premium product that tells a story by exploiting the interaction between the screens and the play on animation in synergy with the context.
The solution
We created Mathieu Ronsard, a symphony of flowers that transforms the Station into a prodigious garden where beauty blossoms before the eyes of travellers and nature becomes a source of inspiration.
The video becomes a complementary and harmonious element of the surrounding environment, enhancing The Mosaico to the fullest and highlighting all its uniqueness.
![](https://www.nuvoleretail.com/wp-content/uploads/2024/05/Box1_Progetto_1080x1440px_mag2024.jpg)
![](https://www.nuvoleretail.com/wp-content/uploads/2024/05/Box2_Progetto_1780x1260px_mag2024.jpg)
![](https://www.nuvoleretail.com/wp-content/uploads/2024/05/Box3_Progetto_2560x1547px_mag2024.jpg)