Grandi Stazioni Retail

Not a regular ledwall.
Not a regular campaign.


Grandi Stazioni retail

Services Campaign Creation & Execution Media Analysis Strategic Planning Channels

Social media channels, Website, DEM

The challenge

Create a campaign that enhances the characteristics of the Mosaico, a unique and evocative installation consisting of 18 maxi screens in the majestic Milano Centrale.
Highlight a premium product that tells a story by exploiting the interaction between the screens and the play on animation in synergy with the context.

The solution

We created Mathieu Ronsard, a symphony of flowers that transforms the Station into a prodigious garden where beauty blossoms before the eyes of travellers and nature becomes a source of inspiration.

The video becomes a complementary and harmonious element of the surrounding environment, enhancing The Mosaico to the fullest and highlighting all its uniqueness.