Retail Group

Big campaigns for small gestures.


Retail Group

Services Campaign Creation & Execution Strategic Planning Channels

Digital OOH, Social Media, POS

The challenge

To communicate solidarity and the initiatives related to it, forthrightly and without sanctimony. To devise a
campaign that combines macro with micro, the great architecture of stations with the small stories of
solidarity that very often inhabit them. It takes the perfect strategy to capture the attention of those who
have no time to stop but might have time to reflect.
What is needed is an idea that stands on its own while simultaneously articulating different initiatives.
As is often the case, the solution lies in the little things. Or to put it better…

The solution

… in the Small Gestures. A campaign made up of little things, communicated in a big way. Miniature works of art
dropped into stations, capable of communicating important messages in just a few moments.

Because those who talk big do it with the little things.