San Marino Outlet Experience

Live the feel good effect

Customer

Services Branding Campaign shoot organisation and management Consulenza strategica Creative development Development of a tactical communications plan Gestione e organizzazione shooting di campagna Strategic consultancy Sviluppo piano di comunicazione campagne tattiche Channels

Press, Video, Magazines, OOH, Radio, Web, Mobile, Social, POS, Events

The challenge

Three years after its opening, San Marino Outlet Experience must confirm its attractiveness and positioning as a shopping destination, measuring up against a changing and articulated catchment area.

A local, restricted catchment to which it is necessary to communicate continuous reasons for visiting to support footfall throughout the year.

A catchment extended to 75 minutes with which to further awareness, cementing the relationship to incentivise a visit.

And finally, a tourist audience within 35 minutes during the summer months and for which it is necessary to introduce itself and attract them to the Centre when staying locally only six nights.

The solution

A bold and fresh new creative platform capable of conveying different messages, in a complete and complex touchpoint strategy, optimised with the integration of a media strategy that includes the entire conversion funnel: pre, during and post-visit.

Creativity that never loses its identity or changes its tone of voice and is able to express… the Feel Good Effect of the experience at San Marino Outlet Experience