San Marino Outlet Experience

An invitation for Italy to shop in a magical setting.

Customer

Services Branding Consulenza strategica Creative development Gestione e organizzazione shooting di campagna Sviluppo piano di comunicazione campagne tattiche Channels

Press, Video, Magazines, OOH, Radio, Web, Mobile, Social, POS, Events

The challenge

After the painful delay due to the pandemic, San Marino Outlet Experience opens its doors at last, with a strong desire to succeed.

A bold, new, seductive shopping destination: a new retail jewel just a stone’s throw from the Romagna Coast.

The magic of San Marino is ready for action, and it has everything it takes to be a success. But one big question remains: how to conquer a diversified target, made up of shoppers with very different needs and behaviours?

The solution

An optimised communication strategy combining media and creativity, encompassing the entire conversion funnel: pre-, during and post-visit. A new, equally impressive and bold campaign capable of converting commercial results: Shop the Magic!

A new, equally impressive and bold campaign capable of converting commercial results: Shop the Magic!