Retailing a region.



Services Brand Identity Content Production Social Media Strategy Strategic Planning Channels

Press, social media, eventi, BTL

The challenge

To communicate fifteen separate territorial areas, with different needs, characteristics, stakeholders and offers. To create a distinctive identity that embraces the different individual stories in a coherent and organic manner.

To create a single brand identity that is worth fifteen. This is our challenge. We accepted it, promoting an entire region.

The solution

A unique, emotional brand proposition, amplified through video, social media and BTL materials, articulating the distinctive features, evocative aspects, beauty and numerous qualities of the tourist area.

This is how #thinkserravalle was born. Since then, arrivals and overnight stays in the region have begun to increase magnificently!