DESIGNING AN URBAN DISTRICT
To DreamServices Branding Campaign Creation & Execution Influencer Programme Media Planning Strategic Planning Channels
OOH, DOOH, radio, social, CRM, website, press
To design a creative construct capable of conveying the birth, growth and development of an urban district, at the gates of a major city, searching for its unique identity. Three stages to be respected, and to be communicated in a uniform and recognisable manner, without forgoing differences.
To define the positioning of the brand and its communication strategy so that it can be known from the outset for what makes it distinctive. To devise a strategy that maximises the brand’s narrative potential and converts its strength into tangible commercial results.
The well thought-out and sustainable launch of an ambitious long-term project.
We created a creative construct that could be the hallmark of a new commercial venture.
A flexible, powerful and effective creative infrastructure that could survive beyond the day of opening.
Capable of growing with the project, which introduces the new concept of an urban district aimed firstly at a close and local community with a view to eventually dream bigger…